Privacy policy

Privacy Policy — Ethereal Sweets

Last updated: November 16, 2025

Ethereal Sweets operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the "Services"). Ethereal Sweets is powered by Shopify, which enables us to provide the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls regarding the collection, processing, and disclosure of your personal information.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

“Personal information” refers to information that identifies or can reasonably be linked to you. We may collect, depending on your interaction with the Services and applicable law:

  • Contact details: Name, address, billing/shipping address, phone number, email address.

  • Financial information: Credit/debit card numbers, payment details, transaction information.

  • Account information: Username, password, preferences, and settings.

  • Transaction information: Items viewed, purchased, returned, or exchanged.

  • Communications: Customer support inquiries or other communications.

  • Device information: Device type, browser, network connection, IP address.

  • Usage information: How you interact with our website and services.

Sources of Personal Information

We may collect information:

  • Directly from you when you create an account, make a purchase, or communicate with us.

  • Automatically through cookies, analytics, and device interactions.

  • From our service providers or partners enabling certain services.

How We Use Your Personal Information

We may use your information to:

  • Provide, tailor, and improve the Services: Process orders, manage accounts, facilitate returns, recommend products, and personalize your shopping experience.

  • Marketing and Advertising: Send promotional emails, newsletters, and advertisements. You may opt out at any time.

  • Security and Fraud Prevention: Detect fraud, secure your account, and protect our services.

  • Communicating with You: Respond to inquiries, provide support, and maintain a business relationship.

  • Legal Compliance: Comply with legal obligations and respond to lawful requests.

How We Share Personal Information

We may disclose your information to:

  • Shopify and third-party service providers (payment processing, analytics, shipping, support).

  • Marketing partners for advertising purposes (you may opt out where allowed).

  • Affiliates or within our corporate group.

  • Legal authorities if required.

  • In connection with business transactions (mergers, acquisitions, or bankruptcy).

Relationship with Shopify

Our Services are hosted on Shopify, which may process your information in accordance with its Privacy Policy. Shopify may use personal information to provide enhanced features. Learn more here: Shopify Privacy Policy.

Third-Party Websites and Links

Our Services may link to third-party websites. We are not responsible for their privacy practices or content. Please review third-party privacy policies separately.

Children’s Data

Our Services are not intended for children. We do not knowingly collect personal information from children under the age of majority in your jurisdiction. Parents or guardians may contact us at info@ethereal-sweets.com to request deletion of information collected from a child.

Security and Retention

We use reasonable measures to protect your information but cannot guarantee perfect security. Information is retained as long as necessary to provide services, comply with legal obligations, or resolve disputes.

Your Rights and Choices

Depending on your location, you may have rights including:

  • Access/Know: Request personal information we hold.

  • Delete: Request deletion of your personal information.

  • Correct: Request correction of inaccurate information.

  • Portability: Request a copy or transfer of your information.

  • Opt-Out: Opt out of targeted advertising or information sharing.

  • Manage Communications: Opt out of marketing emails at any time; non-promotional emails may still be sent.

You may exercise these rights by contacting us at info@ethereal-sweets.com.

International Transfers

We may transfer and process information outside your country. For EU/UK residents, transfers comply with recognized mechanisms such as Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted on this site with a revised “Last updated” date.

Contact

For questions, concerns, or to exercise your privacy rights, please contact:

Ethereal Sweets
8 Tiffany Dr, Flemington, NJ 08822, USA
Email: info@ethereal-sweets.com